COOKIE informatique has established itself as a key player in the custom gaming computer market since its founding in 2003. Over 22 years, this company has grown into an essential local shop and online sales platform specializing in the assembly, sale, and repair of computers. With its signature approach of "advice, pricing, and good humor," COOKIE has built a loyal customer base seeking tailored gaming solutions.

In a market facing intense price competition and availability issues, COOKIE informatique often found themselves forced to turn to alternative brands. Having worked with various manufacturers including Abit, Gigabyte, and Asus since their inception, the company's relationship with MSI took a decisive turn when their favorite sales representative moved from another supplier to MSI. This transition solidified their partnership, particularly for notebook products.

"What we were absolutely looking for was reliability, marketing support, and competitive pricing, along with the family-friendly cool attitude that MSI knows how to maintain," explains Lucien Magne, Founder and Director of COOKIE informatique.

COOKIE’s journey with MSI began in the early days of the computer hardware market. “I spent my youth at Montgallet,” recalls Lucien, referencing the famous Parisian district known for computer hardware stores. Today, the company utilizes eight MSI computers, having chosen the Prestige series and AIO Pro24 for their operations.

MSI PRO AIO PCs are an excellent choice for small and medium-sized businesses (SMBs), as they are equipped with capable processors and sufficient RAM, enabling smooth multitasking and efficient handling of business applications. With the robust and secure design, their durability and reliability ensure that systems operate seamlessly and that sensitive data is safeguarded from unauthorized access. Their easy setup and user-friendly design allow companies to get up and running quickly without requiring extensive IT support. Additionally, MSI PRO AIO PCs strike a good balance between performance and price, making them accessible for SMBs that need reliable technology without overspending. Furthermore, MSI typically provides good customer support options, which is crucial for SMBs that may lack dedicated IT staff.

What surprised them most pleasantly in their experience with MSI was "the family aspect and constant availability" of the MSI team. This personal touch has been a cornerstone of their lasting relationship.

The most significant change since adopting MSI products has been their durability and
reliability. COOKIE's team reacted with enthusiasm ("Whaaaaou!") to the new equipment, impressed by both performance and design. The long-term satisfaction of their clients speaks volumes - they are only now beginning to replace the CR and CX series, and that's primarily due to Windows 11 requirements rather than hardware issues.

"Clients are satisfied in the long term," notes Lucien, highlighting the exceptional longevity of MSI products in real-world business environments.